Collaborate to Innovate
Through its commitment to diversity and inclusion, Dow works to enable real and impactful change for consumers. The combined synergy of Dow’s people, the deep scientific know-how and one of the broadest portfolios in the industry is helping to bring solutions to the underserved textured hair care market. In close collaboration with the Global African Affinity Network (GAAN) at Dow, the team was able to understand the barriers faced by consumers in the textured hair care industry and connect this market gap with the broader societal issues faced. GAAN highlighted the need to develop improved products to address key performance factors such as moisture, frizz control and shine.